A few years ago, I was running my landscaping company out of an ‘06 Subaru Forester.

Today, I design award-winning campaigns and content for companies like Microsoft, Samsung, LinkedIn, and PepsiCo.

Ciao ragazzi, I’m Xahil McDonald.

This is how my brain works:

I’m a Conceptual Architect + Copywriter.

For me, that means being inspired by the beauty, innovation, and grit of humanity. Then, being able to take that same inspiration and apply it to creative solutions that drive impact through experiences, words, images, and anything else that makes people go:

The most important thing you should know is that I’m led by my vision for a world where people (and brands) coexist.

Not out of tolerance, but choice.

The strategic choice to celebrate our nuance, our shared truths, and everything in between. To find power, precision, and clarity in how we design for connection.

Because when we build together, we build better.

You can thank my mama and the village that raised me for this belief.

I can share more work if you want to see it, but I chose these because:

a) It gives you a glimpse into my thinking, from bold headlines and experiential activations to award-winning creator campaigns.

b) I’d prefer to speak with you in person.