With over 16 million followers on TikTok, Keith Lee’s food reviews have the power to change lives. In fact, they often do; leaving some businesses struggling to keep up with the impact of going viral.
Our team saw this as a golden opportunity to fortify the ‘Keith Lee Effect’ as a moment of empowerment.
The solve? We designed a mini-docu series showcasing how small Black-owned businesses (and SMBs everywhere) can leverage Microsoft Copilot to help them prepare, scale, and sustain operations.
Winner – Best in Influencer Impact, 2025 PRWeek Awards
Finalist – Best in Multicultural Marketing, 2025 PRWeek Awards